If it helps, I'll explain my thinking. This is the way I see it: SEQUEmatic best satisfies a user base that wants to do more with simple services like IFTTT, but either doesn't want to learn to code or doesn't want to spend substantial time learning another platform. I suggest that you use this as a filter for defining your functionality and UX.
There are more capable platforms out there, but they either cost more or have a steeper learning curve. By contrast, I admire SEQUEmatic's balance of simplicity and power. I am capable of learning more complex frameworks, but why bother if I can satisfy my use case faster and more simply?